Describe the marketing environmental forces that apply to this situation.
Facebook is facing backlash for a psychological study it performed without user consent. Facebook manipulated the message steams of nearly 700,000 users in 2012 to analyze their subsequent responses. The idea was to see whether these alterations would be enough to get Facebook users to post something similar in tone.
-Anger in the United States by consumers who feel their privacy has been violated. Although not likely illegal according to U.S. law, the study violated social conventions
-The possibility that it could be legally liable in the United Kingdom, which does have more stringent privacy laws
-The use of big data and analytics to analyze behavior implications not easily noticeable otherwise.