A recent study experimented with various slogans for a fictitious product called Xphone (Hirsh, Kang, & Bodenhausen, 2012). Different slogans worked best depending on the recipient's personality. The best slogans for people high in each of the Big Five traits were as follows:
1. Extraversion: "With the Xphone, you'll always be where the excitement is."
2. Neuroticism: "Stay safe and secure with the Xphone."
3. Agreeableness: "Xphone helps you take the time for the people you care most about."
4. Conscientiousness: "Organize your life with the Xphone."
5. Openness: "Xphone helps you channel your imagination where it leads you."
For your paper:
What is it about these slogans that makes them appeal to people with these traits?
What useful information does the Big Five provide that other personality assessments lack?
What kinds of interpretations can be made from Big Five data?
Be sure to cite sources and format your paper in APA style.
(Personality Puzzle 7th Edition)