External opportunities and threats refer events and trends that could significantly benefit or harm an organization in the future. These events and trends could be economic, social, cultural, demographic, environmental, political, legal, governmental, technological and/or competitive in nature. An organization often has little or no control in these areas. For example, an organization cannot control what laws and bills that Congress might pass or a hurricane that destroys their plant.
Internal strengths and internal weaknesses are an organization's activities that can be controlled. These activities might include such core activities as production, marketing, accounting, etc.
Long term objectives can be defined as specific results that an organization seeks to achieve while pursuing its basic mission. Strategies are the means by which these long term objectives will be achieved.
Respond to the following:
- Refresh our memory! Identify your "dream job" (own a photography business) from Unit One so we will have a frame of reference.
Consider your individual Strengths, Weaknesses, Opportunities and Threats (SWOT) for this dream. Share two or three items for each of the SWOT.
- Define three long-term (more than one year out) objectives for your vocation.
- Define three strategies that you can use in the effort to attain these long term objectives.
- **2-3 sentences per question is just fine, question/answer format not essay**