Research a public corporation that you believe is not doing as well as it could in the marketplace.
1. Identify the firm's existing objectives and strategies.
2. Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.
3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry.
4. Construct an External Factor Evaluation Matrix.