1. Extend beyond the asset base and use the VRIO framework to identify the competitive position held by Whole Foods. Which, if any, of these resources are helpful in sustaining the firm’s competitive advantage? This is not related to a case. This is related to "Whole Food's only so no case is suppose to be attached.
2. Identify the core competencies that are at the heart of Whole Food's competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.). This is not related to a case. This is related to "Whole Food's only so no case is suppose to be attached.