Problem:
Need assistance with the following Marketing questions:
Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness. What are some examples from your own experiences of this type of Public Relations, also known as publicity? What other objectives can Public Relations efforts achieve? What tactics are used to achieve these said objectives? Be sure to include examples from your own experiences and your readings to provide support for your answers.