Assignment Task: Managerial economics analysis and report
Students select a real-world case study based on their own industry or workplace context, and submit a 2500-word report on an appropriate aspect of business economics. The assessment task is intended to simulate the composition of a formal report to senior management concerning a strategic initiative.
Topic: Exporting health products using advanced IT support
Information: There is excess demand for advanced health services in India and excess supply of health services in Sydney (2007-09).
Requirements: You are going to set up a company that brings high-income patients from India to Sydney for high-value medical treatments. You will need to identify 1-2 source cities in India and a mechanism for identifying potential patients and screening them for the service. You will also need to identify hospitals and medical staff in Sydney who might participate in your program. You will need to identify the investment needed, sources and nature of finance, revenues and costs. You will also need to develop a software program to ensure efficient operation of the business
Students are expected to demonstrate a sound theoretical and practical understanding of managerial economics in their analysis and discussions, as well as an awareness of the moral, ethical, and cultural aspects economics decision-making.
a. Does the company make decisions based on depreciation or overhead? If so, does this lead to bad decisions? What can be done to fix the problem? What was the profit consequence of the change Cost of Depreciation or Fixed Cost of Overhead].
b. Describe an extant decision made by the company. Discuss the marginal cost and marginal benefit of the decision. Was the right decision reached? If not, what should be done differently? What was the profit consequence of the change? Benefits, Costs, and Decisions].
c. Describe an investment decision the company has made. Discuss the opportunity costs and benefits of the decision. Did your company make the right decision? If not, what would you do differently? What was the NPV of the investment?
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