Assignment:
Review the case the springfield Nor'easters:Maximising Revenues in the Minor Leagues by Frank V.Cespedes,Laura Winig and christopher H.Lovelock
Answer the following questions:
Q1: Given the information in the case, reconstruct the management-research question hierarchy by identifying and discussing the management dilemma, management question, and research questions.
Q2: Based on the research questions you reconstructed in Q1, identify and discuss major constructs and concepts relevant to the questions. These relevant constructs and concepts are your variables. Find a meaningful way (e.g., a model in the form of graph) to show how these variables are interrelated.
Q3: Identify and evaluate Larry Buckingham's research design and implementation. In other words, identify and evaluate ALL the secondary and primary research studies he used and consider each step in the process that led to the final findings of his survey.
Identify and discuss what studies he used and in what sequence. Evaluate the studies by exploring the issues of validity, setting, accomplishing research objectives, and analysis and interpretation.
Q4: Evaluate Larry Buckingham's survey questionnaire design (Exhibit 5) by focusing on measurement level, wording, and order of questions. In addition, what is the response rate for his survey? Discuss response rate and possibility of nonresponse error/bias.
Q5: Identify and evaluate Larry Buckingham's sampling design.
Q6: What do you consider to be the key findings of the Buckingham's survey? Comment on what Buckingham learned about a prospective customer profile and pricing.