Assignment task: In assumption:
Strength: your company's the product/service is obtained the industry's most innovative product/service award.
Weakness: your company's products/services are expensive products/services in the market.
Opportunity: the environmental consciousness of the consumers in the market is increasing.
Threat: Malaysia's economic condition is in a downturn, seriously affecting your company's business operations for the coming three years.
Refer to the FOUR (4) SWOT strategic implications below, and develop the marketing practices that your company shall implement to cope with each assumptive situation.
(a) Exploring existing strengths in areas of opportunity
(b) Build new strengths first to take advantage of the opportunity
(c) Use existing strengths to counter threats
(d) Build new strengths to counter threats