Explore the reasons for using a marketing information, Management Information Sys

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Explore the reasons for using a marketing information

1. Explore the reasons for using a marketing information system in the international market. What are the main types of information you would expect to use?

2. What are some of the problems that a global marketing manager can expect to encounter when creating a centralized marketing information system? How can these problems be solved?

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Management Information Sys: Explore the reasons for using a marketing information

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Management Information Sys: Explore the reasons for using a marketing information

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