Assignment task:
Background
AIM: Explore grocery shopping behaviors of South-East Asian-American mothers of 5th graders to help further illuminate a greater problem statement (rise of cardiovascular disease in South-East Asian-American families.
Instructions
Answer the following prompts for all four qualitative data collection approaches:
- interviews
- focus groups
- observations
- document analysis
Prompts:
- Describe the approach
- Describe pros to this approach (2 pros)
- Describe cons to this approach (2 cons)
- Briefly provide methods from each approach that will help address the research aim (i.e. we will use grocery shopping receipts & south-east Asian coupon booklets for document analysis).