Assignment task:
Exploit your industry's natural barriers to entry and quickly achieve a large market share The strategy that best addresses your competitive situation is Select .Chipotle Mexican Grill refers to itself as a "fast casual" restaurant in order differentiate from "fast food" chains like McDonald's and Burger King. In addition, Chipotle also emphasizes its commitment to using naturally raised animals and buying ingredients from local, family farms-something that most of its competitors don't do. Based on this example, what degree of competition exists within this industry?