Explanation of significance of the service encounter, Marketing Management

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Explanation of significance of the service encounter

Choose a real-life service organisation that you are familiar with. Prepare a flowchart of the back-stage as well as the front-stage operations of this business.

Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced)
1. Flowchart

Backstage
Front stage

2. Explanation of significance of the service encounter

3. Analysis of managerial implications

4. Essay format & presentation

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Marketing Management: Explanation of significance of the service encounter

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Marketing Management: Explanation of significance of the service encounter

Reference No:- TGS0514825

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

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Request for Solution File

Ask an Expert for Answer!!

Marketing Management: Explanation of significance of the service encounter

Reference No:- TGS0514825

Recent Questions Asked Marketing Management

Q : Structuring the elements of marketing mix

Q : What elements of a good crm program

Q : Why is it important to select a target market first research

Q : What is the role of the marketing function in business

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