Assessment:
Create a 1000 words:
Description
Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive communication for over 2000 years.
Describe these appeals with specific examples of their application in modern business communications. How important are such appeals in digitalised business communications?
In your essay, you are expected to cover the following:
Explanations of ethos, pathos and logos.
Specific examples of how ethos, logos and pathos apply to modern business communications.
Consider to what extent these concepts can be applied to digital business communications and why
Use at least 3 credible sources to support your essay. Remember you need to cite sources in-text, as well in the reference list.