ESTABLISH AND ADJUST THE MARKETING MIX. Write 300 words explaining what product information you will need and how this information will assist with the development of the marketing plan. The organisation for which you work is developing a new set of products. It is quite different from any other product generally sold by the organisation. You have been asked to head the marketing team. Before you and your team can develop a marketing plan you must identify the key characteristics of the products and their variations.