Question 1)a) Differentiate between Marketing and Selling.
b) State different functions of Marketing.
Question 2) What is Marketing Environment? Describe it with reference to –
a) Macro-environment
b) Micro-environment.
Question 3) What do you mean by the term – target marketing and positioning? Describe with appropriate examples.
Question 4) Define Marketing-mix. Describe various elements of marketing-mix in detail.
Question 5) As a Marketing manager which factor will you consider to develop a marketing plan for a company planning to launch a new brand of cosmetics. Make essential assumptions.
Question 6) What is Marketing organisation? Describe product and functional marketing organisations with examples.
Question 7) Write brief notes on:
a) Marketing control
b) Segmentation strategies
c) Consumer buying decision process.