1) Explain the implications of new product development decision on business enterprise.
2) Briefly explain the stages in new product development strategy.
3) What are the different stages of new product development and launch. Describe with suitable examples.
4) Explain new product development and state the different stages of new product development?
5) What are the main objectives of product-line decisions? Write down the merits and demerits which accrue from these decisions. Describe by giving appropriate examples.
6) What are the criteria that marketers should evaluate before choosing a brand name?
7) Describe the term Product , Product line and Product mix in detail.
8) What do you understand by a product? Explain main consumer goods and industrial goods classification?