Answer the following questions
Question 1) Describe BCG Matrix detail.
Question 2) Explain the marketing mix for Pepsi.
Question 3) Select any well-known company and study the micro environment and macro environment for the same.
Question 4) Write a brief note on consumer buying behaviour.
Question 5) Company A has homogeneous consumer preferences in the market; Company B sells several variants of soaps, while Company C is a small firm with constrained resources. What do you think is the most appropriate market coverage strategy for the all the three companies.
Question 6) Explain different bases for positioning the product with suitable example.
Question 7) Write a brief note on product life cycle.
Question 8) Describe various categories of brand sponsorship with suitable example.
Question 9) Describe the product mix pricing strategies with suitable example.
Question 10) What are various logistics functions? Explain in brief.
Question 11) What is IMC? Explain the communication development process in brief.
Question 12) What are alternative approaches to marketing while going international? Study Pepsi’s international marketing strategy.