Question 1)
(a) Explain the concept of "integrated marketing communications”
(b) You are the newly recruited Marketing Communications Manager of a hotel, and you have to present to your staff members your new communication plan. How would you go about into describing to them the steps in developing effective communication at the hotel?
(c) Explain the four categories of strategies used to match service delivery with promises, provide a appropriate diagram
Question 2)
(a) State the term National Tourist Organizations (NTO), and relate which organization operates similarly in Mauritian context. Provide suitable examples of activities they perform
(b) Describe and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.
Question 3)
(a) State the term “product” and describe the 3 different product levels.
(b) Describe the advantages that can be gained from brand names and brand equity.
Question 4)
(a) Explain the elements of the nature of hospitality sales (15 marks)
(b) With the use of an example discuss the steps involved in selecting sales strategies
Question 5)
(a) Distinguish between the term e-commerce, e- business and e-marketing
(b) Discuss the benefits that:
i. buyers get from the use of e-commerce/e-marketing/e-business
ii. sellers get from the use of e-commerce/e-marketing/e-business