Assignment:
Explain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for: (a) an airport branch of a rental car agency, (b) a fast-food restaurant, (c) an online firm selling software directly to consumers from a website, and (d) a hardware store selling lawn mowers.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.