Answer the following questions.
Question 1) Describe in detail the reasons for the growth of the service sectors with the competitive trends for the new millennium.
(a) Explain in detail about service products strategies.
(b) Briefly describe about the challenges faced by the service managers.
Question 2) Explain about the strategies to be adopted in New Service Development.
(a) Explain about the different models of markets in detail.
(b) In what specific ways does the distribution of services vary from distribution of goods?
Question 3)(a) Describe in detail about market analysis and segmentation.
(b) Explain the difficulties marketers have in differentiating their services from those of competitors in detail.
Question 4) Describe about service mix scenario for consultancy services in detail.
Question 5) Explain Green Marketing in detail.
Question 6)(a) Write down the Benefits of CRM?
(b) Describe the CRM framework for banking sector.
Question 7) Write down the challenges faced in Implementation of CRM? Describe in detail.
Question 8) Describe the scenario of e - CRM in Call Centres.