Discussion Post: Management
• Explain your understanding of Idea Generation and Concept Design and Testing in developing advertising strategy.
• How do you position a product or service so that it is differentiated from products or services of competitors.
• Why does the allocation of media dollars to digital and social media at the expense of traditional media cause some marketers to have a "knee-jerk reaction?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.