Homework
Company Description
Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.
Target Segment
Identify and briefly describe your target segment.
Competitive Advantage
Explain your organization's competitive advantage.
Positioning Statement
Provide the positioning statement your marketing plan will apply.
Marketing Plan Objectives
List the objectives of your marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.