Explain your idea using kim and mauborgnes eliminate


Problem

DRIVING THE FUTURE: HOW AUTONOMOUS VEHICLES WILL CHANGE INDUSTRIES AND STRATEGY
Read the case and critically analyze the below questions;

o Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a "to-be" new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne's Eliminate- Reduce-Raise- Create Grid.

o Is autonomous driving technology a Blue Ocean opportunity? Why or why not?

o Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain your idea using kim and mauborgnes eliminate
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