Assignment: Principles Of Marketing
In this assignment, you will create a memo for your NewShoes simulation leadership team explaining your current stance with the competition and how you plan to move forward as it relates to expanding globally in order to be successful in the long term. You are to apply what you have learned from the last 8 decisions from the NewShoes simulation to complete this assignment.
You are to address the following in your memo:
• How your NewShoes organization can remain competitive from a Marketing perspective?
• Summarize your decisions throughout the simulation and the current status of your NewShoes organization. Explain how you analyzed your results from the previous decision period using the purchased market research, the Income Statement, Dashboard, and other tools available to you.
• Explain your Competitive Advantage over your Competitors.
• Provide your recommendations for the company moving forward based on your current status in the simulation and your goals for global expansion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.