Module- Case Assignment: PRINCIPLES OF STRATEGY
Assignment Overview
For this module, you will draw on the background readings to prepare a strategic analysis of the U.S. cable service provider industry using Porter's 5 forces model. Examples of competitors are Charter Communications, Comcast Corporation, and Verizon Communications, etc.
Choose one company and recommend a strategic direction for the company over the next five years (half to one full page). Your analysis and recommendation should consist of a 3- to 4-page paper (not counting the title page and references). You may attach charts or tables you consider important as appendices to your paper. (Like the cover and reference pages, appendices do not count in the final number of pages submitted in the assignment.)
To do this analysis, rely on the industry analysis discussion and samples presented in your background readings, including:
Kunc, M. (2019). Chapter 4 - Industry Dynamics. In Strategic Analytics: Integrating Management Science to Strategy. New York, NY: John Wiley & Sons. Available from Skillsoft database in the Trident Online Library.
For a useful industry analysis of the cable service providers to help you organize your thinking, use the IBISworld data base available through the Trident Online Library where there is an industry report.
McGinley, D. (2018). Cable providers in the US. IBIS World Industry Report 51711a. IBISWorld. Available in IBIS World database in the Trident Online Library.
Case Assignment
Submit the worksheet as an appendix to your 4-5 page paper (not counting title page and references) analyzing the U.S. wireless telecommunication provider industry.
Keys to the Assignment:
1. Thoroughly review the materials on Industry Analysis and Porter's Five Forces Model in the background reading.
2. Conduct additional research on the U.S. cable provider industry by using IBISWorld from the Trident Online Library. IBISWorld is accessible through the Trident Online Library Access search section of the TLC portal page. Under the Library Access search box, click on Additional Library Sources. IBISWorld is the fourth entry in the databases list. For navigation help, click IBISWorld Navigation Tips.
3. Use at least 3 library resources in your research. At least two of these resources must be high-quality references from peer-reviewed academic journals. These are found in the Trident Online Library.
4. Explain your analysis using terminology and concepts introduced in this module. (All terminology should have a definition from a peer-reviewed academic journal reference.)
Attachment:- Module-Background.rar