Discussion questions:
Q.1. Explain with examples, the concepts of standardization, adaptation, and global integration. List 3 advantages and 3 disadvantages for each.
Q.2. Identify and explain 5 factors that may influence product/service quality in foreign markets. You can use either B2B or B2C products/services. Please provide examples.
Q.3. Discuss the significance of 6Cs of channel strategy. Use examples to justify your answer.
Q.4. List and discuss five factors that may influence a multinational firm's pricing strategy in a foreign market. Use 3 examples to illustrate your answer.
Attachment:- Global Marketing Management.rar