Homework: Marketing Analysis
Length: 750 to 1250 words.
Case Analysis: "Zappos: Delivering Happiness"
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly homework. To prepare for this level of analysis, first read "How to Analyze a Case" in the lesson folder.
After reading, reviewing, analyzing and evaluating the case study, pretend you are the CEO for Zappos. Develop a video that will be shared with a prospective buyer of your company explaining how Zappos delivers happiness. You may use any recording device that publishes a WP4 file. Within your video script, be sure to answer the following questions:
i. Present Zappos' strategy for delivering happiness to customers and employees.
ii. Describe the business model and marketing strategies. How are they impactful and meaningful to the buyer and employees?
iii. How do the business model and marketing strategies lead to profitability?
iv. Evaluate and explain why Zappos would be a smart acquisition.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.