Marketing Essay Problem
Identify the Debehams(the retail company in the UK), and that you can find suitable data/information for, that has been financially affected negatively and continue to operate during the Covid-19 period (lockdown) and the ensuing recession, which followed. With reference to theory (4Ps marketing mix) explain why you think the organization has faced financial difficulty given its existing mix approach from a marketing mix perspective.
How might the organization redesign its marketing mix to succeed during this difficult transition period? Use real-life examples where possible to illustrate your points.
1st paragraph- Discuss and analyze the marketing mix concept and its application in marketing practice (400 words) ------ you are focus on product or service, and place
2nd paragraph- Explain why you think the organization is struggling from a marketing mix perspective (400 words)------ focus on product or service, and place.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.