Consider McDonalds—an icon of the fast-food culture and one of the primary targets (other than Wal-Mart) for critics of the American business climate.
Is McDonalds primarily a product or service firm? As you consider this, review the descriptions of the differences between products and services in Operations Management.
In one or two paragraphs, explain why you think McDonalds is a product or service firm. As you prepare your answer, take care to use the Operations Management terminology used to describe products and services from the text to support your answer.