Explain why you think customer service is important and


Write a one-two page paper in which you explain your perspectives on customer service today. Specifically, be sure to:

Explain why you think customer service is important. (1 paragraph)

Explain one positive and one negative customer service experience you have had personally or observed. (2 paragraphs)

Recommend one thing that businesses could improve upon in order to deliver excellent customer service. (1 paragraph).

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Marketing Management: Explain why you think customer service is important and
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