Discuss whether marketing satisfies or creates customer needs. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing strategies influence consumer behavior and affect the buyer's decision making process. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they do not need.
Choose a position on the debate above and explain why you feel marketing shapes consumer needs or why you feel marketing merely reflects the needs and wants of consumers
Discuss whether marketing satisfies or creates customer needs. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing strategies influence consumer behavior and affect the buyer's decision making process. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they do not need.
Choose a position on the debate above and explain why you feel marketing shapes consumer needs or why you feel marketing merely reflects the needs and wants of consumers.