Discussion question:
Answer each Discussion Question with at least 1 paragraph.
1) One of the fastest growing mediums in regard to advertising expenditures is wireless. Explain why wireless has become so attractive to advertisers.
2) Describe a time when your satisfaction in a particular situation was increased because of something another customer did. Could (or does) the organization do anything to ensure that this experience happens routinely? What does it do? Should it try to make this a routine occurrence?