Explain why the touchpoints are important to support brand


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What is your favorite brand? Using this brand, name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process. Explain why these are important to support the brand in each phase of the buying process.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Explain why the touchpoints are important to support brand
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