Business Plan-
Length: 10 - 30 Pages (does not include cover page and reference page(s))
Some students find that it takes more pages to complete this assignment
In this assignment you are to review your Innovation Plan, Literature Review, Outline and then fill in and actually write the second half of the Business Plan.
For this assignment prepare and write out the following sections of your proposed business. Use APA and follow APA guidelines for your headings. Each section is to have primary source data and you should cite the text book at least three times in this section.Remember to alphabetize all of your sources for this paper and list them in a reference section at the end.
It is recommended that you use short citations often to fifteen words, trying to fill up your paper with long citations of five to ten lines long is never appropriate in a business plan.
Also remember the "voice" of a business plan is never to write that something "must, should" be done. The Business Plan "voice" is to recommend or provide options and opportunities. Also avoid using any pronouns (we, us, they, them, etc.) as they are always confusing and should be completely avoided in a business plan.
For this paper have at least five or six paragraphs for each section (remember a paragraph is usually about half of a page and is never just one sentence. Each section should have two to three citations.
1. Executive Summary
The purpose of an Executive Summary is to write a brief description of your plan that allows the reader to gain the essence of the entire plan in less than two pages. It is intended to give a busy executive the key information and lead the reader to the sections that will answer the executive's primary questions. It is not an introduction to the plan, as you may have written in typical papers.
This Executive Summary, although positioned first in the project, should actually be written last. That way you know what you are summarizing. Writing it earlier will cause it to tend towards a traditional introduction. The elements of an Executive Summary are:
? Purpose of the plan (attract investors, diversification, etc.)
? Introduction to market opportunity
? Brief description of the company
? A description of the unsatisfied need that creates the business opportunity/innovation
2. Operations Plan (operations for a product or service from beginning to end of the supply chain (Cradle to Cradle) of the supply chain, technology, expert advice, etc.).
Key suppliers, CustomersOperations
? Production and Service Delivery Procedures
?Supply Chain
?Transportation
Products and Services
? Detailed Product/Service Description
? Product Life Cycle
? Copyrights, Patents, and Intellectual Property Rights
? Research and Development Activities
? Environmental scan
? Significant factors in the macro environment
? Clear statement of the opportunities and threats through SWOT analysis
Products and Services
? Detailed Product/Service Description
? Product Life Cycle
? Copyrights, Patents, and Intellectual Property Rights
? Research and Development Activities
3. Financial Plan (income statement, balance sheet, cash flow statement, personal financial statement [not included in student plan - but students need to be aware of this requirement], financial ratios, forecasts, expert advice, etc.).
? Financial Analysis
? Funds required and their uses
? Current funding requirements
? Funding requirements over the next three years
? Use of funds
? Loss Control
? Retention of Personnel
? Financial statements for first three years (monthly first year and annually for years two and three) (may use template, e.g from SCORE)
? Income statements
? Balance sheets
? Cash flow statements
? Determine capital requirements
4. Action Plan: Steps to take to implement the Business Plan including performance evaluation criteria.
5. Conclusions and Recommendations
• Conclude why your business is a viable business venture (or a viable business/strategic path for the client company)
• Explain why the student should or should not pursue the business venture at this time (or why or why not the client
• business should pursue the path under investigation)
6. *Begin working on your Appendices & Reference Section (Reference section will include at least 35 sources from research for the business plan and APA citation will be provided for each source). Examples for other Appendices include:
a. Key employee resumes, product and advertising samples, press clippings
b. First impression collateral (e.g. cover letters for sources of income, brand, printing, design, charts, graphs and tables, multimedia presentations)
c. Information that creates capital (market research, communication plan, financing, websites, trade groups and associations)
*This Appendices section should be submitted with this section in draft form. You will work more on the Appendices in the "Putting It All Together" in Week 7 of this class, but it is very helpful if you begin working on these sections here. Be sure to submit as many of these Appendix documents as possible (they may not be quite in final form yet however).
References
This section continues with the Arabic numbering of pages. Only sources of information that have actually been cited in the project are included here.
Attachment:- Attachments.rar