Problem: For this question, you are to either choose an existing company or make up a company. You must also explain what the company is known for. Once figuring that out, you will find a Unique Selling Proposition (USP). For example, if you choose Toyota, create a completely new type of vehicle that adds flair of uniqueness to Toyota over their competition. Explain why this creation is a USP. Give examples to back up why you chose the specific product/service to utilize as a USP.