Discussion Post: Consumer Behavior
Read the Case Study on Page 104 of the Solomon textbook: The Brave New World of Subway Advertising
• Based on the principles of attention presented in this chapter, explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that apply.
• As you consider tunnel advertising, are their brands or products that would not be a good fit for this medium? Justify your response with 2 examples.
Textbook - Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.