Questions
I. Describe two pieces of data that NIVEA used when preparing its marketing plan fo relounch NIVEA FOR MEN.
2. Explain why NIVEA used football sponsorship to help increase its soles of NIVEA FOR MEN products.
3. Using the case study, put together a SWOT analysis of NIVEA's position just before the relaunch of NIVEA FOR MEN.
4. Discuss how effective you think the marketing plan for NIVEA FOR MEN has been.
Review the following article and answer the following questions:
Attachment:- nivea..rar