Solved: Explain why might a customer use physical evidence, Marketing Management

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Explain why might a customer use physical evidence

Evaluation Problem

Why might a customer use physical evidence to form an evaluation for a service? How might a company manage physical evidence?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain why might a customer use physical evidence

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Marketing Management: Explain why might a customer use physical evidence

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