Explain why mattels managers were able to slowly change


Search for and read the article titled"How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes thefollowing elements:

  • Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
  • Explain and comment on any factors related to organizational culture and innovation within Mattel's setting thatmight have influenced the company to move in a more positive direction.

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Business Management: Explain why mattels managers were able to slowly change
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