Explain why firms may not have a need for marketing, Marketing Research

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Explain why firms may not have a need for marketing

1. Explain why firms may not have a need for marketing research.

2. Why is defining the problem the most important step in the marketing research process?

3. What are some reasons that marketing research is not conducted?

4. Discuss why defining the problem is really stating the decision alternatives.

5. Explain why research objectives differ from the definition of the problem.

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Marketing Research: Explain why firms may not have a need for marketing

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