Explain why a firm should view its internal activities as, Marketing Management

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Explain why a firm should view its internal activities as

Question: 1. Explain why a firm should view its internal activities as part of a total system. Illustrate your answer for

(a) a large grocery products producer,

(b) a plumbing wholesaler, and

2. Does the acceptance of the marketing concept almost require that a firm view itself as a total system?

3. Distinguish clearly between a marketing strategy and a marketing mix. Use an example.

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Marketing Management: Explain why a firm should view its internal activities as

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