Problem
A. Describe the three examples of social media content for a company in detail.
B. What are the five social media platforms discussed in the lecture? Describe their defining characteristics.
C. What does the AIDA model stand for? Describe each of them and explain their importance.
D. If a company sells generic bars of soap and were to use the Pricing Strategies Mix, the pricing would most likely fall in the Economy category. Explain why.
E. Explain why a company would work with a collaborator.
F. Explain Quantitative research and why it's important to a marketing strategy.
G. The BCG Matrix includes the Dog, Question Mark, Stars, and Cash Cows. Explain why if a company manufactured typewriters, their product would be placed in the Dog category.
H. Describe the three levels of Kohlberg's Stages of Moral Development.
I. Provide four reasons why a company would adhere to a stricter policy with Corporate Social Responsibility.
J. Explain why "content is king".
K. Explain why relevance is important.
L. What is the difference between augmented and virtual reality? Provide an example of each not previously shared in the course.