Assignment: Costa's Customs Social Strategy
A. Select two specific social platforms that you believe the case company should utilize.
a. Provide an overview of the strengths and weaknesses of each platform choice and explain why you think they're a good fit for Costa's Customs.
b. Support each platform choice with observations from the company profile.
B. Explain which social media strategy you'd recommend utilizing for each chosen platform (two total).
a. Choose from creating diverse content marketing, reaching influencers, and utilizing brand advocates.
b. Layout the general details for how you'll implement those strategies.
c. Highlight the connection between strategy and platform.
C. Identify a rung from the social technographics ladder that will be targeted for each chosen platform (two total).
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.