Starbucks: A story of growth case
The final segment of the case explains some of the changes that have been put into place after the return of Schultz as CEO. Explain whether Starbucks had a good strategy at the time the case was written. Why / Why not? Elaborate and justify your conclusion. What, if anything, would you change in Starbucks’s strategy?
In general, whether you agree or disagree with the changes introduced by Schultz or others, make sure to articulate your reasoning. This means that you should go beyond superficial observations and use strategic management tools and concepts to support your argument.