Discussion Questions:
1) After watching the video "Scripps Memorial Hospital La Jolla 2007 " isolate one (1) aspect of the Scripps recruitment and interview process that could be most attributable to Scripps' ample supply of registered nurses. Explain how you could apply this aspect at your current (or former) place of work.
2) "Bootstrap Marketing and Advertising" Please respond to the following:
a) Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies.
Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
b) Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming "sale" or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income.
Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.