Please read the attached 7-page article "Escaping the Marketing Morass" about the " jobs-to-be-done" framework (championed by disruptive innovation expert Clayton Christensen for new product development). you will just read stage #5 and write a brief report (no more than 1 page each) covering the following:
1. explain what you learned that adds new understanding to product development and/or product management (this week's topics);
2. explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the "science of marketing");
3. include examples from real companies (that you can get anywhere, except the article itself
Stage 5: Revitalizing Growth. you are only going to do one page report of stage
Attachment:- escaping_the_marketing_morass-6.rar