Assignment: Sustainable Development: Yesterday, Today & Tomorrow
Overview
The purpose of the course project is to encourage you to better understand how companies shape sustainable actions across the entire organizations to pursue and secure the future course of sustainability. To achieve these objectives, you will use the profile a global organization completed in Deliverable 1 and review the company in terms of the operational initiatives that link to the course material in a deeper look at the data. You will look at relevant news stories, press releases, company reports to support your discussions using a system thinking approach that provides a balanced view of the positive and negative impacts. Successful completion of the project will also further develop your research and critical thinking skills.
For Deliverable1, of the course project, your team researchedand report on the corporation's history sustainability profile in their home country and then in two other countries the company operates in.
In Deliverable 2, your team will do a more detailed analysis and comparison of the company's sustainability operation and challenges in each country. The goal will be to show how the company's business strategy is aligned (or not aligned) with their business operations.This will cover key operational areas of Leadership & Strategy; Energy Management Systems (Water; Energy; Waste); Engagement & Recognition and Marketing.
In addition, Deliverable 3 (Instruction to be handed out in Week 9), will be a presentation of from the findings of both of the deliverablesmentioned above.
Report Content Requirements
Executive Summary
Provide a one page written executive summary that provides the highlights of the company you selected along with a recap of the key drivers covered in the case study.
For this report you can focus on the corporate sustainability reports and the corporate HQ.
If the reader read nothing more, this should give them a clear idea of the research's findings and conclusions in summary form.
Introduction
Introduce the global organization and their sustainability journey, when did they start on the journey (yesterday), what is their business case for pursuing sustainability and key achievements to date (today), and key plans for the future (tomorrow). You may reference the research you completed for Deliverable 1 in this section.
Sustainability: Leadership & Strategy
Goal: To identify and examine corporate leadership and strategy
Describe and explain the corporate leadership approach to sustainability in the company and actions the leadership has taken to drive sustainability in the company (you should refer to relevant news articles; company press releases and reports).
Describe and explain what types of strategy and policies the organization has adopted to drive sustainability in the organization.
How does the company do sustainability?
Sustainability: Energy Management Systems; Operations & Reporting
Goal: To identify and examine corporate systems in place to support sustainability efforts linked to operational items such as Waste; Water and Energy
Describe and explain systems the organization has adopted or implemented (or lack of systems) as part of a more sustainable approach to business (i.e. the business case for sustainability).
Describe and explain what types of programs and policies the organization had to adopt that align with corporate energy management system.
Describe and explain what is captured (or not captured) under the Energy Management System Reporting in terms of Waste, Water,
Energy - what is the measure, what is the reporting timeline (monthly, annually etc.)
What type of reporting standards does the company follow (global standards; their own standards - how does this support assurance and data validation.
Sustainability: Employee Engagement & Recognition
Goal: To identify and examine how the organization engages employees and what type of recognition has the company received
Describe and explain factors that have motivated the organization's employees to adopt a more sustainable approach to business in their daily work life (i.e. the business case for sustainability) - be sure to include at least two factors or programs and why they are important
Describe and explain what types of recognition the organization has received and how that supports employee engagement
Describe and explain any future engagement plans
Sustainability: Marketing
Goal: Examine the corporate marketing approach to sustainability
Look at the different ways the company is doing sustainability marketing and provide examples (include advertising pieces as support in the appendices) - discuss in terms of the five principles of sustainable marketing
Discuss and examine the alignment of the marketing with corporate strategy (section 1.0); and consumers (what type of marketing; greenwashing etc.)
What are your own perspectives and views on the company marketing approach - good; bad; suggestions
Summary and Conclusions Provide final thoughts, directions for further opportunities in key areas discussed and a summary of your findings.
Discuss in terms of transitioning from eco-efficiency to eco- effectiveness
What are constraints and opportunities for the future.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.