1. Explain what Strategic Marketing Planning is and how it is used at your workplace.
2. Identify a true statement about agile companies.
A. They increase the complexity of the supply chain.
B. They use a "pull" strategy instead of a "push" strategy to market their products.
C. They spend less time than their competitors on activities that create direct customer benefits.
D. They partner closely with suppliers and service providers to reduce customer wait times for products.