Problem: Marketing Management
A. Describe a product you like that you believe more people should use. As a marketer, how you reposition the product to increase its use? Outline your strategy describing the target audience/market, and why you would choose these target markets?
B. Assume you have an interview for an entry-level sales position. Write a value proposition emphasizing why you are the best candidate for the position relative to other recent college graduates.
C. Identify your favourite television show and explain what product placements you think would successful. Would you change your recommended product placements if you were making recommendations for show that appealed more to parents or grandparents?